Front-end development. Back-end development. Why the marketing teams need it so much?

Nowadays it is almost impossible to manage a company without considering the impact of the Internet for business. It is no accident that marketing has become so dynamic and technical in recent years.

A complete digital marketing team needs professionals specialized in this environment, to explore the countless possibilities and face the challenges that arise with it.

It's crucially important to have a front-end development and back-end development.

If you think about it, your site, blog, landing pages, any other page or even internal systems need someone to keep them running, doesn't it?

This is the role of the web developer. Are you interested in discovering how this professional's work works? Then we will show you everything you need to know!

In this article you will learn:

  • what does a web developer do;
  • why it is so important to have a web developer in your company;
  • how much a web developer earns;
  • what are the skills that a good web developer should have.

What does a web developer do? Front-end development & back-end development job.

Basically, the role of a web developer is to program online websites and applications for the company.

This requires great knowledge of different tools, techniques and development concepts, since it is an area that does not stop evolving.

We can divide the tasks of a web developer into 4 different areas:

  • front-end development;
  • back-end development;
  • database configuration;
  • site maintenance on the server.

We will go deeper into each of these tasks to understand exactly what is included in the daily life of a web developer.

Front-end development

Front-end programming refers to the parts of the site that the user sees and interacts with. This part of the site is controlled by the browser that the visitor uses.

That is why the same site sometimes has some differences - variations of the same color tone, different details on some elements, etc. - from one browser to another.

Part of the web developer's job is to ensure that the user experience is pleasant and similar in all major browsers.

The main languages ​​involved in the front-end are:

Back-end development

The back-end, on the other hand, involves the heaviest part of the site, and has to deal with several important information, such as data and personal preferences of the users.

To help you understand the situation, let's take a practical example: you access a website to buy tickets for that movie you have been waiting for a long time.

As we have already seen, the part with which you interact, the site interface, is the front-end part. But what about all the logic behind the purchase - choice of places, payment, confirmation of the request and so on?

All this makes up the work of the back-end, and includes constant and secure communication between the application, the server and even external applications (such as payment providers).


When a website needs the back-end part - only the simplest ones use the front-end - it is natural that a place is needed to store all the data that is collected.

This is the starting point for databases, with which the web developer needs to be very familiar.

This part of the application deals with the most sensitive and important information, so it is not anyone who can be responsible for it.

Server Maintenance

Server maintenance is the most obvious part of the job: everything that is built needs maintenance work, and it is no different with web systems.

Any update in the site interface, the change of logic in the database or the security correction in the back-end are part of the daily life of the web developer.

Why is it important to have a web developer (Front-end development. Back-end development.) in your company?

With so many qualified freelancers in the market, many may consider this model more relevant and advantageous than having a full-time web developer.

Of course, each company needs to evaluate their need carefully, but there are many advantages of hiring a web developer in an integral way to be part of your marketing team.

This attitude is far from being a whim, but it can help a lot in achieving business results. See these 3 reasons to have a web developer integrating your team:

Greater knowledge about the product

A developer dedicated to the same project for a long time will naturally have more knowledge about that project than someone hired for a short period.

This knowledge becomes better and faster decisions, either to keep the product as it is or to add drastic changes.

Greater efficiency in long-term projects

If the professional wants to stay in the company for a long time, why would he focus only on the results in the short and medium term?

This is another advantage of having a full-time web developer: look more closely in the long term, and make decisions that will be successful later.

Agility in the creation of technological solutions

At certain times you have to make urgent changes to the site to improve conversions.

Whether it is some tweaking in the design or correction of operational failures, it is not always so fast to find a reliable and available freelancer for the service.

With an available web front-end development / back-end developer, not only will you not need to wait, but it is also very likely that he will get ahead of that kind of situation and avoid these emergencies.

Having a web developer working in your company can be really decisive for the success of your digital marketing strategy.

In this way, your digital channels will always be updated with the best technology to involve customers precisely.

How much does a web developer earn?

A study by Skylab Coders shows the average salary of that professional.

With a variation of between US $ 46,000 - US $ 85,000 gross per year, the average is around US $ 60,000 per year, or $ 4,500 per month.

It is not a small variation, right? In this case, the profits will depend on several factors, such as the region in which the company is located, the profile of the vacancy and the training of the front-end development or back-end development specialist.

What is the qualification needed to be a web developer?

It is essential that a web front-end development or back-end developer has the following qualifications:

  • Graduation (computer science or systems development) or practical experience in the area;
  • Have a deep level of knowledge of internal development languages ​​and processes;
  • Accompany the main patterns and the concept of the development industry.
  • What are the skills that a web developer needs to have?

Some of the essential skills for a web developer are:

  • knowledge in various programming languages ​​for the web;
  • mastery of version control tools, such as Git;
  • experience with responsive design;
  • understand SEO best practices to apply in the code;
  • creativity and attention to detail;
  • organizational ability (of the code itself, project documentation, etc.);

Researcher profile and adaptation to the challenges of a project

  • deal well with defined deadlines and areas;
  • constant desire to learn;
  • mind to solve problems.

Now that you know everything you need about the web developer, we invite you to read our article on the digital transformation movement that has made this professional one of the most requested in the market!


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